Renault Group Press Launch

Building relationships through shared experience.

The UK press launch of the Renault Austral was focused on creating meaningful connections with journalists from the UK’s most influential automotive publications, alongside key automotive influencers. The objective was clear: provide an environment that encouraged conversation, insight and relationship‑building, while introducing the all‑new Austral E‑Tech full hybrid.

Rapiergroup designed and delivered an exclusive, experience‑led event centred on networking and discussion. An intimate lunch with Renault Group’s UK Managing Director and senior French executives gave guests direct access to leadership insight, supported by workshops, presentations and test drives that brought the vehicle’s key attributes to life.

Amber Lakes was selected as the venue for its sense of quality and seclusion. Set within 120 acres of fishing lakes and a private nature reserve, the Amber Lodge offered a Scandinavian‑inspired setting that felt calm, premium and purpose‑built for focused engagement.

The result was a considered press launch that balanced information with interaction. By combining leadership access, structured content and a carefully chosen environment, the event created the right conditions for open dialogue, informed discussion and lasting relationships around the Renault Austral.