Cisco World of Solutions – Sponsorship

Delivering sponsor objectives through seamless fulfilment.

Cisco World of Solutions formed a central part of the Cisco Live experience, bringing together sponsors, partners and attendees within an experiential exhibition environment. Rapiergroup’s role was focused on the end‑to‑end fulfilment of sponsor and exhibitor requirements, ensuring each partner achieved maximum value from their presence.

Working collaboratively with individual sponsors, Rapiergroup supported the creative development and project management of bespoke sponsor lounge activations. Each space was designed in close consultation with the sponsor, translating their objectives and aspirations into environments that felt purposeful, engaging, and aligned with the wider Cisco Live experience.

Rapiergroup managed the delivery of these activations from concept through to on‑site execution, coordinating design, production and logistics to ensure sponsor spaces were delivered smoothly and to plan. Particular focus was placed on integration, ensuring sponsor lounges connected naturally with the surrounding World of Solutions environment, supported clear audience flow, and encouraged dwell time.

Alongside the physical delivery, Rapiergroup played a key role in supporting careful financial management of sponsor activations. By guiding design decisions, production approaches and on‑site delivery methods, the team helped sponsors maximise impact while maintaining control of spend. This ensured activations delivered strong engagement without unnecessary complexity, supporting both sponsor return on investment and the overall financial performance of the event.

The result was a sponsorship experience that felt considered, consistent, and well-managed. Sponsors were able to connect meaningfully with attendees, deliver against their objectives, and enhance the overall quality of the World of Solutions, contributing to a better experience for partners, delegates and the wider Cisco Live community.