Client objectives & challenges
Deliver RCOG’s largest and most ambitious World Congress to date, bringing the global obstetrics and gynaecology community together in London. Create a seamless, engaging and sustainable congress that supported complex scientific programming, global participation and long-term educational value.
Client Objectives
Create a high performing, digitally enabled congress experience that supported learning, collaboration and industry engagement while ensuring operational clarity, sustainability and measurable outcomes for delegates and partners.
Challenges
Managing a highly complex scientific programme at scale, coordinating international speakers and sponsors, and integrating physical and digital delivery to support both live engagement and long-term access to content.
Success Criteria
Strong global attendance, smooth operational delivery, high engagement across sessions, and digital platforms, reduced environmental impact and extended post-event educational value.
Delivering global
learning without
friction
RCOG World Congress brought the profession together around the theme “Equity in care, innovation in action.” The event was designed to feel intuitive, connected and calm, supporting intensive learning while operating seamlessly behind the scenes.
What we delivered
Integrated live experience delivery
As RCOG’s longstanding partner, Rapiergroup applied its Integrated Live Experiences approach, uniting strategy, creative, production, logistics, technology and measurement. This ensured consistency, clarity and control across every touchpoint of a complex, multi-stream congress.
Programme & content architecture
We supported delivery of RCOG’s largest scientific agenda to date, including seven parallel streams, six pre-congress workshops, mini theatres, iPoster presentations and sponsor symposia. This structure enabled choice, depth and flexibility for a diverse global audience.
Digital platform & delegate engagement
A unified digital environment allowed delegates to personalise schedules, engage in live polls and Q&A, and network throughout the congress. Integrated speaker, abstract and programme management streamlined delivery, while six months of on-demand access extended learning beyond the event.
Onsite operations & efficiency
Self service badge kiosks reduced arrival friction and supported nearly 3,000 delegate check ins. Coordinated onsite operations ensured smooth session turnover, speaker management and sponsor engagement across the three-day congress.
Sustainability & legacy
The mobile event app removed printed programmes, aligned with ExCeL London’s carbon neutral standards, and reduced material waste. Scientific legacy was extended through publication of the top 500 abstracts and ongoing digital access to congress content.
Opportunities & value added
Global accessibility
Digital and physical integration supported participation from over 100 countries.
Operational confidence
Integrated systems reduced complexity and risk across delivery.
Extended learning
Six months of on-demand access maximised long term value.
Sustainable delivery
Digital first decisions reduced environmental impact.
Sustainability
Digital first delivery
Printed programmes were removed in favour of app-based content
Responsible materials
Recyclable name badges and zero single-use exhibition carpet were implemented.
Long term value
On-demand access and published abstracts extended the congress impact beyond the event itself.
RCOG World Congress
Outcome
RCOG World Congress delivered a confident, high-performing global medical congress. Strong international participation, seamless operations and extended educational reach demonstrated how integrated live experience design can support complex scientific exchange at scale.
The congress strengthened RCOG’s global position, expanded access to educational content, and demonstrated how thoughtful event design can create meaningful value for delegates, sponsors and the wider healthcare community.
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