Over the last 6 years, we have had great success in creating a dramatic and immersive environment to reflect Société Générale’s association with the Rugby World Cup.
2024 is no exception, however, the creative continues to evolve year on year to inspire and delight Sibos visitors.
Throughout the design sustainability and the rugby theme are carefully blended to connect visitors with the brand.
In line with our combined sustainability goals, we have created a stand with elements that will be repurposed as part of a multi year partnership across the next 3 years of Sibos.
