Motability Operations Ltd – 2022 One Big Day event programme microsite

Developing a dedicated platform to promote the Motability Scheme’s nationwide event programme

Motability Operations Ltd are the operators of the Motability Scheme, which provides cars, Wheelchair Accessible Vehicles, scooters and powered wheelchairs to meet their customers’ disability needs.

In 2022, the Motability Scheme’s programme of customer events returned to an in-person set up for the first time in two years.

We were tasked with creating a dedicated microsite that could contain all the information needed for visitors interested in attending the series of events.

The first step was to fully map out the user experience for the different audience types and customer personas, to ensure we were meeting the needs of the different users. We then created a design language that mirrored the overall event creative.

As well as providing information on the in-person events, the microsite was used to broadcast live content directly from the speaker stage and studio areas at The NEC in Birmingham, enabling people who were not able to attend, the opportunity to watch and engage with the speakers via live Q&A.

The site was built to the latest accessibility standards, and extensive penetration testing was carried out to ensure data security as well as performance reliability.

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