Exceptional attention to detail at the world’s foremost financial exhibition
Since 2014, Rapiergroup has supported our management of the Sibos exhibition with individual stands at each event. This includes hosting Swift’s own presence at the exhibition – itself among the largest and most respected in the global financial calendar.
Supporting Swift’s CSR (Corporate Social Responsibility) programme, each year we host an interactive exhibit designed to raise money for charities near the event location.
At Sibos 2015 in Singapore, delegates were invited to play Gasing – a traditional Malay spinning top game designed to bring good luck to players. Our version used digital motion technology to allow delegates to compete against one another, with Swift making a donation to ‘Beyond Social Services’ – a Singaporean children’s charity – for each game. For Sibos 2016 in Geneva, inspired by a Swiss Tourist Board initiative, delegates were pitted head to head to build towers of digital cows to raise money for The Anouk Foundation, a second children’s charity.
In turn, visitors were brought together in a spirit of community and competition – boosting delegates’ emotional engagement with the Sibos brand and raising more than $40,000 for local charities in both years.