Over the last 3 Sibos stands we have produced for Société Générale, we have achieved phenomenal success in creating a dramatic and immersive stand to reflect the ‘spectacle’ and ‘excitement’ linked to the company’s association with the Rugby World Cup.
2023 is no exception, however, the creative continues to evolve year on year to inspire and delight Sibos visitors.
Throughout the design sustainability and the rugby theme are carefully blended to connect visitors with the brand.
Lightweight stylised ruby shapes provide an arial reference of rugby balls that maximise the architectural presence without the need of excessive timber structures. In line with our combined sustainability goals elements of previous stands were reused such as the high-level LED branding.