The EAACI Annual Congress 2025, took place in the vibrant city of Glasgow, United Kingdom, from June 13 to 16, 2025.
Working in complete collaboration with ALK and their medical communications agency, Rapiergroup created an experiential exhibition stand that featured a carefully created visual story to communicate that ALK is an industry leader in managing and overcoming allergies in children.
As healthcare professionals explored the environment there was a deliberate use of scale to help individuals view allergies from a child’s perspective.
Attendees followed a clear experience route represented by a floor graphic. This provided time and space for engaging touchpoints and meaningful interactions, from the giant pillow sculpture representing dust mites to the tree house highlighting allergens from birch trees.
Visitors left the exhibition presence feeling empowered to help children rise above the burden of their allergies.
