Working in complete collaboration with ALK and their medical communications agency, Rapiergroup created a truly inspiring presence at EAACI 2024 in Valencia.
As attendees arrived, we created an environment that gained people’s attention and made an instant impact – already getting people talking about ALK’s key messaging of ‘Let’s rise above allergies’.
Attendees followed a clear experience route, providing time and space for engaging touchpoints and meaningful interactions.
The oversized paper plane table created a space for participation. Key messaging and stand representatives facilitated curated networking to communicate ALK’s key story of rising above the burden of allergy,
HCPs could ‘rewrite allergy together’ on their own small paper plane and add it to the interactive display.
