Equens continued their bold departure from their previously more traditional stand environments for Sibos 2019 in London.
With a concept centred around ‘the kitchen being at the heart of the home’ and a natural place for people congregate, we developed a design to both encourage and facilitate discussion, in calm comfort – a space people gravitated towards throughout the show.
Each touch point of the stand worked to enhance the customer experience, reflect the company’s approach and more relaxed and agile culture. The space immediately felt likeable and relatable, radiating a creative atmosphere.
