In tribute to the phenomenal success of our 2018 concept, and the evolved 2019 design, the creative brief once again for 2022 was to create a dramatic and immersive stand to reflect the ‘spectacle’ and ‘excitement’ that provides a direct link to the company’s association with the Rugby World Cup.
An informal and playful meeting space was created taking direct inspiration from the rugby pitch itself. Bespoke tables, feature wall and suspended rugby balls created the perfect surrounding for casual networking.
The overhead architecture with suspended voiles and LED lighting created a cohesive presence with impactful high level branding across the 120sqm stand.
The more formal areas of the exhibition presence featured more restrained links to the Rugby World Cup in conjunction with strong corporate branding so as not to distract from the numerous pre-arranged high profile business meetings.