All eyes were on Daiichi Sankyo at the European Society of Cardiology Congress, thanks to our standout exhibit.
With a brief to express simplicity, our design team disrupted category conventions with a striking pink cube that dominated the ESC event hall in Rome in August 2016. In turn, we helped Daiichi Sankyo raise brand awareness while staying firmly within industry regulations – something only possible given our sector expertise and experience of presenting at the ESC Congress.
Building on our 2015 installation with the addition of a 26-metre LED ribbon to tell the story, our exhibit interior offered a comfortable business lounge, refreshments and charging stations to engage delegates. The result? Excellent visitor engagement, and a bronze trophy win for ‘Best Exhibition Display, Stand or Feature’ at the International Business Awards in 2016.