BAE Systems – DSEI

Creating a point of difference from the competition

With a brief to design a 1,118 sqm double deck space, creating a point of difference from the competition, the key message was to illustrate a move away from an ‘engineering’ perceived company towards a service orientated organisation and demonstrate an approachable and collaborative way to do business.

Integration of BAE Systems ‘Innovation’ advertising campaign with new executions designed entirely by Rapiergroup, pre marketing invitation and microsite 3 stage launch were all included as part of the delivery.

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