ALK celebrated its 100 year anniversary at EAACI 2023 in Hamburg.
The annual congress of the European Academy of Allergy and Clinical Immunology (EAACI) brings together scientists, healthcare professionals and other stakeholders involved in Allergy and Clinical Immunology from all around the world.
An open and welcoming design ensured attendees to access the stand from every approach.
By removing traditional straight walling there were clear sightlines through the ALK environment while maximising high level branding and messaging.
Rapiergroup also complimented the physical experience via the creation of the stand design for the virtual event platform.