Client objectives & challenges
Reimagine Motability Operations’ flagship customer event under a new identity, creating a more accessible, sustainable, and digitally enabled experience. Deliver consistently across multiple venues while supporting high visitor volumes, complex test-drive logistics, and diverse accessibility needs.
Client Objectives
Create a welcoming, pressure-free environment where customers could explore mobility solutions, gain confidence and make informed decisions, while strengthening brand alignment and delivering measurable operational efficiencies.
Challenges
Delivering three large-scale public events across different regions, managing live test-drive operations, integrating new digital platforms, and ensuring accessibility was embedded throughout the experience rather than treated as an add-on.
Success Criteria
High visitor satisfaction, strong test-drive participation, smooth operational flow, measurable digital engagement, reduced environmental impact, and delivery against accessibility commitments.
Empowering independence
through experience
Motability Scheme Live marked a step-change for the programme. Designed to feel calm, clear and inclusive, the events brought together vehicles, adaptations, and expert support in one place, enabling customers to explore options confidently and at their own pace.
What we delivered
Programme transformation & governance
We led the end-to-end transformation of the event, introducing a new identity and delivery framework to support consistency across all three venues. Clear governance, robust planning, and integrated health & safety processes enabled confident decision-making and smooth delivery throughout the programme.
Visitor experience & spatial design
The experience was redesigned around clarity and comfort. Key zones such as the Electric Vehicle Hub, Adaptations & WAV Showcase and Scheme Partner areas provided structure and choice. All halls were single-level and fully navigable by wheelchairs and scooters, supporting ease of movement for all visitors.
Digital integration & test-drive management
A dynamic microsite, visitor app and integrated CMS formed the digital backbone of the event. Interactive maps, exhibitor listings, and a bespoke test-drive management platform improved flow, reduced waiting times, and supported 1,167 successful test drives across the series.
Exhibitor & supplier management
We delivered a fully integrated exhibitor management system, streamlining communications, logistics and on-site operations. This supported over 150 exhibitors and ensured a consistent, well-managed experience for partners across all locations.
Accessibility & sustainability
Accessibility was central to every decision, with British Sign Language (BSL) interpreters, quiet rooms, and high-dependency facilities available throughout. Sustainability was embedded through modular graphics, recycled carpets, and digital-first communications, significantly reducing printed materials and environmental impact.
Opportunities & value added
Inclusive by design
Accessibility was embedded across planning, layout and operations, supporting confidence and independence.
Digital efficiency
Integrated platforms improved visitor flow, data management and operational control.
Scalable delivery
A consistent framework enabled high-quality delivery across multiple venues.
Sustainable outcomes
Digital-first decisions delivered cost savings and reduced environmental impact.
Sustainability
Reduced print
Digital communications and app-based content delivered significant financial savings and reduced print volumes.
Responsible materials
Recycled carpets and modular graphics systems were used across all venues.
Smarter operations
Integrated digital systems reduced waste, duplication, and on-site inefficiencies.
Motability Scheme Live
Outcome
Motability Scheme Live successfully redefined a flagship public event. Strong attendance, high engagement, and measurable digital and sustainability outcomes demonstrated how inclusive design, smart technology and robust delivery can create meaningful impact at scale.
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